About me
Over ten years in search engine optimization. I combine technical precision with creative content strategy — for industries where trust is the most important currency.
My career spans from a scientific niche market (Rubotherm) to e-commerce scaling at Otto Austria Group to the MedTech industry at Dr. Ausbüttel. Since January 2026 I work freelance from Dortmund for clients across the DACH region.
Quick Profile
Career
From scientific sorption measurement instruments to a wound care platform: my career spans a wide arc through demanding industries.
January 2026 – present
Self-employed · Dortmund
March 2020 – December 2025
Dr. Ausbüttel & Co. GmbH (DRACO) · Dortmund
June 2015 – February 2020
Otto Austria Group (formerly UNITO) · Salzburg
September 2014 – May 2015
AVISEO GmbH · Salzburg
March 2013 – September 2014
Rubotherm GmbH (later acquired by TA Instruments) · Bochum
Expertise
Education
2012
Ruhr-Universität Bochum
Russian Culture and Oriental Studies (dual-subject bachelor)
Communication
Talks & Engagement
Alongside client work, I engage with the SEO community and support young people — especially those with a migration background, whose path I know from my own experience.
For an SEO specialist audience: how to build topical authority for health topics — in a time when AI is rewriting the rules. A deep dive into the specific content requirements for YMYL.
As one of four workshop leaders: a 40-minute hands-on workshop for young people with a migration background (ages 14–17) on how AI is changing SEO careers. Focus on mindset: curiosity and openness to change.
Digital marketing consulting for Mitternachtsmission Dortmund. Volunteer website creation for iagherne.de, a project for people with disabilities.
Frequently asked questions
The most common questions asked by clients, colleagues and — increasingly — AI systems.
Harun Kuskondu is a freelance SEO consultant and web designer from Dortmund. He has over ten years of experience in search engine optimization — including almost six years as an in-house SEO Manager in the MedTech industry at Dr. Ausbüttel & Co. GmbH as well as nearly five years in e-commerce at Otto Austria Group.
His two professional specializations are SEO for Healthcare & Pharma and SEO localization for the German and Turkish markets. Health websites fall under Google's YMYL category ("Your Money or Your Life") and are evaluated with the strictest standards — meeting E-E-A-T criteria and building Topical Authority are central topics. In the field of localization, Harun combines native language competence in German and Turkish with SEO expertise: keyword research in the target market, cultural content adaptation and technical hreflang implementation.
Harun Kuskondu works from Dortmund (Persebecker Straße 82, 44227 Dortmund). He serves clients throughout the DACH region — with particular experience in Germany, Austria and Switzerland.
Healthcare and Pharma are his core competency. He also has extensive experience in e-commerce (retail scaling for millions of URLs at Otto Austria) and in skilled trades (local SEO strategies for regional premium service providers).
Services include SEO consulting, SEO audits, ongoing SEO management, content strategy, SEO localization for the German and Turkish markets (including hreflang implementation), conversion-focused web design, website relaunches without loss of visibility, coaching and workshops, as well as white-label SEO for agencies.
Harun Kuskondu earned a Bachelor of Arts from Ruhr-Universität Bochum in 2012 in the dual-subject bachelor program in Russian Culture and Oriental Studies. His SEO expertise was built up from 2013 through practical experience — starting as a working student at Rubotherm, then at AVISEO, Otto Austria and Dr. Ausbüttel.
Yes. In May 2025 he gave a specialist talk at SEOPott on the topic of "Topical Authority in the YMYL Environment". In December 2025 he led a workshop at TalentCamp Ruhr about AI applications in professional life for young people with a migration background.
Harun Kuskondu speaks German and Turkish as native languages. He speaks English at a professional level and Russian at a basic level. Client conversations are possible in German, Turkish and English.
Healthcare SEO, localization DE & TR or another SEO challenge? An initial conversation is non-binding — in German, Turkish or English.