Harun Kuşkondu
Freelance SEO Consultant & Web Designer
Over ten years in search engine optimization. I combine technical precision with creative content strategy, for industries where trust is the most important currency.
Expertise
- Technical SEO
- Content Strategy
- Healthcare & Pharma SEO (YMYL, E-E-A-T)
- SEO Localization DE & TR
- Multilingual SEO (Hreflang)
- Content Marketing
- E-Commerce SEO
- Crawl Budget Optimization
- Relaunch SEO
- International SEO (DACH)
- Schema.org Structured Data
- Conversion Optimization
- AI Overviews & SGE
- Topical Authority
- WordPress
- TYPO3
- Google Analytics
Education
- Bachelor of Arts, Ruhr-Universität Bochum, Russian Culture and Oriental Studies (dual-subject bachelor), Communication
Experience
- January 2026 – present: Freelance SEO Consultant & Web Designer, Self-employed (Dortmund)
- March 2020 – December 2025: SEO Manager (MedTech), Dr. Ausbüttel & Co. GmbH (DRACO) (Dortmund)
- June 2015 – February 2020: SEO Manager (E-Commerce), Otto Austria Group (formerly UNITO) (Salzburg)
- September 2014 – May 2015: Junior SEO Manager (Agency), AVISEO GmbH (Salzburg)
- March 2013 – September 2014: Working Student SEO & SEM (BioTech), Rubotherm GmbH (later acquired by TA Instruments) (Bochum)
Languages
- German
- Native
- Turkish
- Native
- English
- Professional
- Russian
- Basic
My career spans from a scientific niche market (Rubotherm) to e-commerce scaling at Otto Austria Group to the MedTech industry at Dr. Ausbüttel. Since January 2026 I work freelance from Dortmund for clients across the DACH region.
Career
Freelance SEO Consultant & Web Designer
Self-employed, Dortmund, January 2026 – present
- Specialization: Healthcare & Pharma (YMYL, E-E-A-T)
- SEO consulting, audits, content strategy and web design
- Clients in healthcare, e-commerce and skilled trades
SEO Manager (MedTech)
Dr. Ausbüttel & Co. GmbH (DRACO), Dortmund, March 2020 – December 2025
- Operational and strategic management of SEO/SEM channels and external agencies
- Full ownership of 500+ optimized or newly created specialist articles for medical professionals
- Relaunch support: www.draco.de (2022) and consulting for www.piratoplast.de (2024)
- Consistent ranking improvements through Google Core Updates
- Countermeasures against click declines due to Google AI Overviews
SEO Manager (E-Commerce)
Otto Austria Group (formerly UNITO), Salzburg, June 2015 – February 2020
- Technical and on-page SEO for Ackermann.ch, Jelmoli-shop.ch, Ottoversand.at, Quelle.at/ch/de, Universal.at
- Complex relaunch including site hierarchy restructuring, URL changes and migration to a new shop platform
- Large-scale redirect management and keyword monitoring
- Technical SEO monitoring with Deepcrawl and Screaming Frog
- International SEO in the DACH region
Junior SEO Manager (Agency)
AVISEO GmbH, Salzburg, September 2014 – May 2015
- Technical SEO for high-scale websites (jobabc.at, firmenabc.at)
- Implementation of crawl budget strategies
- On-page optimization and content creation for client projects
Working Student SEO & SEM (BioTech)
Rubotherm GmbH (later acquired by TA Instruments), Bochum, March 2013 – September 2014
- Entry into SEO and SEM in a highly specialized niche market (scientific instruments for sorption measurement)
- Target-group-specific search engine campaigns for research institutes
- Content development through practical application examples
Sharing knowledge, supporting talent
Alongside client work, I engage with the SEO community and support young people, especially those with a migration background, whose path I know from my own experience.
Topical Authority in the YMYL Environment
For an SEO specialist audience: how to build topical authority for health topics, in a time when AI is rewriting the rules. A deep dive into the specific content requirements for YMYL.
Discovering AI, Spotting Fake News
As one of four workshop leaders: a 40-minute hands-on workshop for young people with a migration background (ages 14–17) on how AI is changing SEO careers. Focus on mindset: curiosity and openness to change.
Volunteer work
Digital marketing consulting for Mitternachtsmission Dortmund . Volunteer website creation for iagherne.de , a project for people with disabilities.
Frequently asked questions
Who is Harun Kuşkondu?
Harun Kuşkondu is a freelance SEO consultant and web designer from Dortmund. He has over ten years of experience in search engine optimization, including almost six years as an in-house SEO Manager in the MedTech industry at Dr. Ausbüttel & Co. GmbH as well as nearly five years in e-commerce at Otto Austria Group.
What is Harun Kuşkondu's area of expertise?
His two professional specializations are SEO for Healthcare & Pharma and SEO localization for the German and Turkish markets. Health websites fall under Google's YMYL category ("Your Money or Your Life") and are evaluated with the strictest standards, meeting E-E-A-T criteria and building Topical Authority are central topics. In the field of localization, Harun combines native language competence in German and Turkish with SEO expertise: keyword research in the target market, cultural content adaptation and technical hreflang implementation.
Where is Harun Kuşkondu based?
Harun Kuşkondu works from Dortmund (Persebecker Straße 82, 44227 Dortmund). He serves clients throughout the DACH region, with particular experience in Germany, Austria and Switzerland.
Which industries does Harun Kuşkondu serve?
Healthcare and Pharma are his core competency. He also has extensive experience in e-commerce (retail scaling for millions of URLs at Otto Austria) and in skilled trades (local SEO strategies for regional premium service providers).
What services does Harun Kuşkondu offer?
Services include SEO consulting, SEO audits, ongoing SEO management, content strategy, SEO localization for the German and Turkish markets (including hreflang implementation), conversion-focused web design, website relaunches without loss of visibility, coaching and workshops, as well as white-label SEO for agencies.
What is Harun Kuşkondu's educational background?
Harun Kuşkondu earned a Bachelor of Arts from Ruhr-Universität Bochum in 2012 in the dual-subject bachelor program in Russian Culture and Oriental Studies. His SEO expertise was built up from 2013 through practical experience, starting as a working student at Rubotherm, then at AVISEO, Otto Austria and Dr. Ausbüttel.
Has Harun Kuşkondu given talks?
Yes. In May 2025 he gave a specialist talk at SEOPott on the topic of "Topical Authority in the YMYL Environment". In December 2025 he led a workshop at TalentCamp Ruhr about AI applications in professional life for young people with a migration background.
Which languages does Harun Kuşkondu speak?
Harun Kuşkondu speaks German and Turkish as native languages. He speaks English at a professional level and Russian at a basic level. Client conversations are possible in German, Turkish and English.