Localization for Germany & Türkiye

Look like a local brand in Germany and Türkiye.

Don't come across as a foreign supplier. I adapt your website to the words your customers search for and the tone they trust.

Discuss your projectHow does it work? ↓
Portrait of Harun Kuşkondu
  • German · Turkish · English
  • Based in Dortmund, Germany
  • One point of contact, project work in English

  • DE & TR

    Professional interpreting experience in German & Turkish

  • 6 years

    SEO in Germany's health & pharma sector

  • 5 years

    E-commerce in Germany, Austria and Switzerland

Your website is translated, but no enquiries come in from the target market?

Customers notice the difference within seconds:

  • Sounds translated

    The words are right, the tone feels foreign.

  • Information is missing

    No technical details, no delivery or return terms.

  • No trust signals

    Legal pages, certificates and local references are missing.

  • Invisible on Google

    A literal translation is not what local customers search for.

The result: visitors arrive, but they don't trust you, don't get in touch and don't buy.

Localization, not translation

TextTransfers wordsTransfers meaning and tone
KeywordsTranslated literallyChosen from search data in the target market
TrustFeels like a foreign companyFeels like a local brand
GoogleVisibility is left to chanceEach language shows up in the right country
ResultVisitorCustomer
Portrait of Harun Kuşkondu

I grew up in Germany, studied here and have been working in digital marketing for over ten years.

Who is it for?

  • Exporters & B2B

    Buyers in your target market find you in their own language.

  • Online shops

    A shopping experience customers in your target market are used to.

  • Healthcare, pharma & clinics

    Content that earns patients' trust and respects healthcare advertising rules.

  • Tourism (hotels & car rental)

    Travel information for guests in their own language.

What's included?

  1. Website in the target language

    As if a local copywriter had written it: the right tone, the right form of address.

  2. Visibility on Google

    Keyword research with real search data from the target market, plus optimization of every page.

  3. Technical foundation

    Hreflang, canonicals and a multilingual sitemap: Google shows each language in the right country.

  4. Cultural bridge

    I know both cultures from the inside: from business correspondence to the buying decision.

How does it work?

  1. Analysis

    Competition, search volume and your customers' search intent in the target market.

  2. Adaptation

    Copy, headlines and buttons are culturally adapted.

  3. Optimization

    Titles, meta descriptions and internal links are aligned with the target market.

  4. Technical setup

    Hreflang, sitemap and Google Search Console are set up.

Let's check together whether your website is ready for the target market.

Discuss your project

Frequently asked questions

What is the difference between translation and localization?

Translation transfers words. Localization transfers meaning. A German "We are your reliable partner" sounds stiff and impersonal when literally translated into Turkish. Localization would instead use the Turkish communication style, which is more direct, warmer and relationship-oriented. Add to this local references, appropriate images, legal adjustments and culturally fitting CTAs. Anyone who only translates loses conversions.

Do I need separate domains for German and Turkish versions?

No. The most common and SEO-friendly solution is subdirectories (harunkuskondu.com/tr/ for Turkish) or subdomains (tr.domain.com). For most SMEs I recommend subdirectories, as domain authority remains consolidated. Separate domains (domain.com.tr) can make sense if you want to build a long-term Turkish market presence. That depends on your strategy.

How are timing and cost determined?

It depends on the number of pages, your existing content and your goals. After an initial call, I set out the scope in a clear quote.

Can you handle only the technical implementation, or also the translation?

Both. I speak German, Turkish and English at native or professional level and handle both the content localization and the technical SEO implementation, everything from one source. If you already have translated content, I can SEO-optimize and technically integrate it. If you are starting from scratch, I develop a complete localization strategy.

How do you handle hreflang, and why is it so important?

Hreflang is an HTML tag that tells Google: "This page also exists in Turkish at this URL." Without correct hreflang implementation, Google may show the wrong language version in the wrong country, leading to high bounce rates. Common mistakes include missing back-references (every language version must point to all others), wrong language codes or forgotten x-default tags. I implement this correctly from the start, and verify the implementation in Google Search Console.

What exactly is SEO localization?

SEO localization adapts a website's content, keywords and metadata to the cultural, linguistic and search habits of the audience in another country. It goes beyond translation: the goal is content that matches local search intent and gets found in search engines.

Can I also reach people of Turkish origin in Germany?

Yes. Millions of people of Turkish origin live in Germany. Alongside the German site, we can plan Turkish content for this audience.

Let's talk about your project.

Write to me via the form or directly by email.

I respond within 24 hours on business days, often the same day.

Portrait of Harun Kuşkondu

Harun Kuşkondu

Dortmund