SEO Coaching and Workshops for Healthcare and SMEs

Your team becomes the SEO expertise. Practical knowledge that holds up in daily work.

Knowledge is the key to lasting results

SEO is not a task you complete once. It is a continuous process. Companies that outsource SEO to an agency as a black box tend to leave potential on the table and react too slowly when the market moves.

My aim is to put you and your team in a position to do this yourselves. I make myself redundant by handing over what I know. Whether you are a marketing team in healthcare or an SME that wants to grow digitally: I show you how SEO works and how to apply it yourself.

Why many companies stall on SEO

  1. Missing SEO Expertise

    Your team knows SEO matters, but the depth of knowledge needed to act on it is not there.

  2. High Costs

    External agencies are expensive, and they build no knowledge inside your company.

  3. A Gap Between Content and Technology

    Your copywriters write well, but Google does not understand the result. The technical side and the content are disconnected.

  4. Fast Algorithm Changes

    Google updates unsettle your team. What held yesterday looks wrong today.

  5. No Time

    In the daily grind there is no room to keep reading up on SEO trends and judging which of them matter.

  6. Uncertainty in Implementation

    You have plenty of tools and plenty of data, and no clear view of what to conclude from them.

Knowledge pays the best interest

  1. Knowledge Transfer

    In-house expertise that stays with you, including after I am gone.

  2. Cost Efficiency

    Long-term dependence on external agencies reduced.

  3. Durability

    SEO becomes part of how you work and feeds into every marketing process.

  4. Hands-On

    No abstract theory. We work on your real projects and your real cases.

  5. Made to Fit

    Content aimed precisely at your industry, your audiences and where you currently stand.

  6. Quick Results

    Quick wins implemented during the coaching, not queued up for afterwards.

Flexible, and shaped around what you need

  1. 1:1 Coaching

    Focused one-to-one work for marketing managers or managing directors, on your actual strategy.

  2. Workshops

    Interactive sessions for the whole team, from content production to the technical basics.

  3. Webinars

    Focused sessions on specific subjects, such as SEO for healthcare or AI in marketing.

  4. Audit & Strategy

    Your website analysed together, and a roadmap you are able to work through yourselves.

Who are the coachings for?

  1. Healthcare & Pharma

    Particular requirements (YMYL, E-E-A-T) call for particular knowledge. I train your team in SEO that holds up to compliance and in content that builds trust.

    • Medical Content
    • E-E-A-T Signals

  2. SMEs

    Resources are usually tight. I show you how to get eighty per cent of the result from twenty per cent of the effort, and how to lift your local visibility sharply.

    • Local SEO
    • Lead Generation

  3. Everyone Else

    Widen your people's skill set, from junior to SEO manager. I bring structure into your SEO processes.

    • Process Optimisation
    • Tool Expertise

How it works

  1. 01

    Analysis

    I look at where your team currently stands and how your website performs in search.

  2. 02

    Planning

    Learning objectives defined, and a training plan built for your situation rather than off the shelf.

  3. 03

    Delivery

    The coaching or the workshop, run remotely or on site with you.

  4. 04

    Follow-Up

    Support afterwards and a review of what was actually implemented, so the learning sticks.

Frequently asked questions

Who is SEO coaching for?

My coaching is aimed primarily at marketing teams in SMEs and healthcare companies who want to build SEO knowledge in house. Managing directors who want a better strategic grasp of SEO get something out of it too, particularly in pharma or MedTech, where SEO decisions often carry legal consequences.

Do we need prior knowledge?

No. I set the level to where you actually are. In the first call we work out where your team stands, from the very beginning up to advanced topics such as international SEO strategy or Schema.org markup. Workshops for mixed groups are structured so that everyone takes something away.

Do the workshops run remotely or on site?

Both work. Remote coaching by video call is efficient for one-to-one sessions and small teams. On-site workshops suit larger groups, or any situation where we need to work intensively on your website together. Within the DACH region I am happy to come to you, and travel is handled openly in the agreement.

Can we work on our own website?

Yes, and that is the heart of how I work. Theoretical workshops built on invented cases deliver noticeably less than working on your real website. We look at your actual data, review your actual content, and develop measures you can implement the day after the session.

How long does a coaching engagement run?

It varies widely. A single workshop can be half a day or two days. A one-to-one series is typically four to eight sessions of ninety minutes across two to three months. In-house training programmes can stretch over quarters. In the first call we work out what fits your goals and your resources, without a fixed template.

Let's talk about your project.

Write to me via the form or directly by email.

I respond within 24 hours on business days, often the same day.

Portrait of Harun Kuşkondu

Harun Kuşkondu

Dortmund