Content Strategy: The Groundwork for SEO

Stop guessing. I work out what actually performs and build a data-led plan for content that ranks and converts.

  • Detailed content audit report (Excel/PDF)
  • Strategy paper covering audiences, tone and formats
  • Keyword mapping and topic clusters
  • A concrete editorial plan for three to six months
  • Recommendations for the content you already have
  • Reporting template for measuring what happens

Why “just publishing something” fails

The internet is full of content nobody reads. The reason is usually a missing plan. Without one, companies publish past their audience, let their own keywords compete with each other, or leave value sitting unused in old articles.

A content audit and a solid strategy are not a cost. They are what stops the budget from being wasted, and they move the return on your marketing noticeably.

Three Pillars of Good Content Work

  1. 1. Content Audit

    The look in the rear-view mirror. Quantitative analysis of traffic, backlinks and rankings, a qualitative read on relevance and currency, the content zombies and duplicates identified, and at the end a clear decision per page: keep, improve, delete.

  2. 2. Content Strategy

    The compass. Audiences and personas defined, the customer journey mapped, topic areas and core topics set, and a format strategy across text, video and assets, all tied to your business goals.

  3. 3. Content Planning

    The route. A concrete editorial plan for three to twelve months, keyword research, content briefings, resource planning and distribution. This is where strategy turns into work someone can actually do on Monday.

What you get

At the end of the project you hold documents you can work from. Not theory, working material.

What it does for you

  1. Efficiency and Lower Cost

    You only put budget into content that demonstrably has potential. No more walls of text nobody asked for.

  2. Better Rankings

    Clearing out old content through pruning, combined with targeted work on what stays, lifts the authority of the whole domain.

  3. Clarity and Structure

    Your team knows what is due and when. That takes the chaos out of the marketing week.

  4. Higher Conversion

    Content built on strategy meets people where they are and takes them towards an enquiry or a purchase.

  5. Website Copy & Editing

    I do not write the copy myself. On request I put you in touch with experienced copywriters from my network, and the communication runs through me. You get texts written for search, agreed briefing and feedback rounds, and one person to talk to, which is me.

How it works

  1. 01

    Kick-off & Goals

    We set out your business goals, your audiences and the KPIs the content strategy answers to.

  2. 02

    Content Audit

    A full inventory of everything on your site, with a qualitative read on each piece.

  3. 03

    Gap Analysis

    Where you stand against the market and what your users are looking for, so the thematic gaps come out.

  4. 04

    Strategy Development

    The guidelines: tone, formats, channels and topic clusters.

  5. 05

    Editorial Planning

    A dated schedule with topics, owners and deadlines for the next three to six months.

  6. 06

    Presentation & Handover

    The strategy presented, and every document handed over so your team can work from it.

Frequently asked questions

What exactly is a content audit?

A content audit is a qualitative and quantitative inventory of everything on your website. I check which pages bring traffic, which have gone stale, where duplicates sit and what should be reworked or removed to lift the quality of the domain as a whole. What comes out is a decision for every single article: keep, improve or delete.

Why do I need a strategy? Can I not just blog?

Without one you are publishing into the dark. The usual outcomes: texts nobody searches for, topics scattered instead of building authority, your own keywords competing with each other, and old articles blocking potential. A strategy answers one question: which topics produce which business benefit, and under what conditions?

How long does the process take?

Between four and twelve weeks, depending on the size of your site. An audit of a small site with 50 to 100 URLs is done in three to four weeks. On a large domain with several thousand URLs, a shop or a knowledge hub, the audit alone can run six to eight weeks. In the first call we work out a realistic window for your case.

Can you write the texts afterwards as well?

The writing itself is not mine. What I deliver is a detailed briefing built on the strategy, with keyword targets, notes on the audience, tone and a suggested structure. On request I put you in touch with experienced copywriters from my network, and the communication keeps running through me.

Which tools do you use for the audit?

For quantitative data: Google Analytics 4, Google Search Console, Ahrefs or Sistrix. For technical crawling: Screaming Frog or DeepCrawl. For keyword mapping and market comparison: Ahrefs and Sistrix. Where it makes sense I pull in your own analytics as well (Matomo, Adobe Analytics). The audit report always shows which figure came from which source.

Let's talk about your project.

Write to me via the form or directly by email.

I respond within 24 hours on business days, often the same day.

Portrait of Harun Kuşkondu

Harun Kuşkondu

Dortmund