Ongoing SEO Support for Steady Growth

SEO is a marathon, not a sprint. Google changes its algorithms thousands of times a year, and your competitors are not sitting still either. Only those who keep publishing, stay technically current and react to what the market does can hold top positions over time. A one-off optimisation usually fades after four to six months, and the money spent on it is gone with it.

The writing itself is not mine. What I do deliver, as part of the ongoing work, is a detailed briefing built on the strategy: keyword targets, notes on the audience, tone and a suggested structure. On request I put you in touch with experienced copywriters from my network, and the communication keeps running through me.

A realistic expectation: the first technical improvements often show within four to eight weeks, in indexing and Core Web Vitals. Noticeable ranking gains on contested keywords usually take three to six months, and a position that holds is built over six to twelve. In healthcare (YMYL) the cycles tend to be longer, because trust takes longer to earn.

I work without rigid minimum terms, because SEO only works when both sides are behind it. Realistically it takes about six months before you can judge properly whether the work is having an effect.

Three layers. First, performance data: visibility, organic traffic, top keywords, conversions. Second, what was actually done during the month and what it changed. Third, what I recommend for the month ahead and why. The report is written to be read by developers and by managing directors alike, not a graveyard of numbers but an account of how your visibility is developing.

Yes. The three packages are sensible starting sizes, not fixed law. If your setup is technically demanding but needs little content, I shape it differently than I would for a content-driven blog. In the first call we work out which mix makes sense for your case.