universal.at, ottoversand.at and other shops
Long-running SEO strategy and hands-on implementation for the Universal, Quelle and Otto Versand brands in Austria.
Long-running SEO strategy and hands-on implementation for the Universal, Quelle and Otto Versand brands in Austria.
Focus on technical SEO for millions of URLs, crawl budget optimisation and a content strategy across platforms.
Alongside that international SEO for the German-speaking market, plus relaunch SEO including platform migration and a change of URL structure.
- Client
- Otto Austria Group (Universal, Quelle, Otto Versand)
Scale
Shops of this class have millions of URLs. That moves the work from the individual page to patterns: templates, facets, pagination and the question of which URLs belong in the index at all.
Crawl budget
Where more URLs exist than a crawler can sensibly work through, steering the crawl budget decides what stays current.
International SEO
Three brands, one language area, several countries. Separating the markets within the German-speaking region had to be unambiguous, technically and in the content.
Relaunch and migration
A platform change with a modified URL structure, accompanied from the planning of the redirects through to the checks after go-live.