SEO strategy and project management for the information architecture of a healthcare website, with a focus on topical authority, YMYL and E-E-A-T.
Strategic SEO work and project management for the rebuild of the information architecture. At the centre was the question of how to order a medical subject area so that search systems recognise the professional depth.
Healthcare is YMYL terrain: content that touches on health is measured by Google against stricter standards. The focus was accordingly on topical authority and on the site's E-E-A-T signals.
- Client
- DRACO
Information architecture
The thematic ordering of the content was the lever: clusters instead of single pages, a clear order of rank, consistent internal linking.
YMYL and E-E-A-T
On health topics it is not only what stands on the page that decides, but also who is recognisably behind it and how well the statements are documented.